News links for the week of April 13, 2009

Here's a collection of the pr and media industry articles I found interesting over the past week.

Twitter continues to be a news phenomenon. Greg Galant has an interesting op-ed in PR Week, "How Twitter saved public relations from PR." It closes with a great line: "As everyone in a company starts doing public relations, it will be up to PR people to lead or become irrelevant."

Also of interest is "Why Social Media Sucks" by Josh Bernoff, about that imperfect name for all the new social technologies and applications. I hate the term social media, but my beef is really more with the "social" rather than the "media." It seems like every crackpot with an internet connection is now a social media expert and that hurts the credibility of the term.   

• Twitter gets you fired in 140 characters or less - Technotica- msnbc.com

• ‘Hyperlocal’ Web Sites Deliver News Without Newspapers - NYTimes.com

• Why PR Is the Prescription - BusinessWeek

• How Twitter saved public relations from PR - PRWeek US

• Bernanke's PR Push Rewrites Fed Script - WSJ.com

• Twitter Spreads Scoops — and Falsehoods - Bits Blog - NYTimes.com

• One Paper’s Online-Only Move Had Little Effect on Web Traffic, Study Says - Digits - WSJ

• Content Bridges: Journalism Online: Part of the Web $2.0 Goldrush

• Social Media and SEO: 5 Essential Steps to Success

• Twitter and news media: A long-term relationship or just a fling? | Between the Lines | ZDNet.com

• 10 Twitter tips from early federal adopters - Network World

• The reasons for exclusive news offerings. - By Brian Palmer - Slate Magazine

• Hey, journalists! Stop getting all huffy about the Huffington Post's "lifting" of stories. - By Jack Shafer - Slate Magazine

• Domino's: How One YouTube Video Can Ruin a Brand - ReadWriteWeb

• Viral Video: Branding Nightmare or Opportunity? - BusinessWeek

• Why Social Media Sucks

• Optimizing PR strategy in the age of consumer control - PRWeek US

• The Quicksand of Social Media Buzzwords | Altitude Branding | Brand Elevation through Social Media

• FT.com / Companies / Media - Newsweek to turn new page with relaunch

Posted from Diigo. The rest of Wade's PR Industry News group favorite links are here.